Plastic Pollution
Animation, 2022
A persuasive 1-minute ad about plastic pollution in oceans, how it affects people, and why viewers should care. This was made for a university class assignment.
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Skills
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Storyboarding
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2D animation
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Advertising
Tools
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Adobe After Effects
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Adobe Illustrator
Creation Process
Pre-Production
The first step was doing research and scriptwriting. I did a lot of research on ocean pollution effects and statistics about plastic’s effect on the environment. With the research, I wrote a script for the animation’s text and drew a storyboard.
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Production
For the rough cut, I had to make the graphic elements: find references and create vector graphics in Adobe Illustrator. All visual assets used in this video were made by me. Once I had all my assets made, the illustrator file was brought into Adobe After Effects. I animated the layers scene by scene based on the storyboard.
Post-Production
Once the rough cut was finished, I got feedback on it. Using the feedback I got from classmates and my professor, I cleaned up the rough-cut, added more detailed movement to certain scenes, fixed some colours and vector layers, fixed the timing of scenes, changed some lines of text, and added background music.
Afterthoughts
This was a fun project to do. Though I had used Adobe after effects before, this was the biggest project I completed in it and learned a lot from it about animation. I feel more confident in after effects basics and some advanced animations now.